What is the most polarizing and important youth movement since Hip-Hop?

Twee

What?!
Artisanal chocolate. Mustaches. Locally sourced vegetables. Etsy. Birds.
Flea markets. Cult films. Horn-rimmed glasses.

What do all of these icons have in common? They are signifiers that author Marc Spitz groups as falling under the umbrella of Twee, a powerful, expansive youth movement that has colored popular culture in surprising ways.

In the same way that Douglas Coupland branded Generation X with his groundbreaking novel, Spitz gives name to a sensibility that prizes kindness over irony, encourages obsessive fandom and collection culture, supports a hunger for purity of craft, and, most important, strives for the preservation of the innocence of childhood. As a result, Twee is divisive, and Spitz shows that there is a tribe of people who fiercely self-identify while others simply cringe.

Expansive, engaging, and festooned with more than enough kittens, this is the first definitive history of Twee.