Designing for Emotion
Book 5 of A Book Apart
Language: English
Publisher: A Book Apart
Published: Oct 17, 2011
Collection:
Nonfiction
Reading Ease:
68.37
Genre:
Nonfiction (General)
Page Count:
104
Sort By Series?:
Topic:
Web Design & Development,
Computers & Programming,
Publisher: A Book Apart
Word Count:
24663
Book Details
...
Description:
Go beyond the basics—functionality, reliability, and usability—and design for humans, not machines. Learn how to express your brand’s personality and delight your audience through emotional design.
Your users will fall in love with your sites and apps with the principles packed into this brief book. Drawing on case studies, psychological concepts, and other scientific data, Aarron Walter provides accessible, memorable strategies to help you evoke a real connection—from one person to another.