With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively.

Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs.

TABLE OF CONTENTS:

• How To Plan Your Next Mobile E-Commerce Website
• Exploring Ten Fundamental Aspects Of M-Commerce Usability
• An E-Commerce Study: Guidelines For Better Navigation And Categories
• The Current State Of E-Commerce Search
• Better Product Pages: Turn Visitors Into Customers
• Designing A Better Mobile Checkout Process
• Creating A Client-Side Shopping Cart
• Reducing Abandoned Shopping Carts In E-Commerce